zoro's sponsorship with the chicago blackhawks

By following the Chicago Blackhawk's style guide I designed billboards, branding collateral, in-stadium and virtual advertising our 2014–2016 sponsorship.

Billboard

Designed a billboard to be shown throughout Chicagoland to attract Blackhawk's fans to Zoro.com.

Lower fascia in-stadium advertising

The lower fascia design for Zoro received 21,769 views each game for advertising.

Virtual advertising

Repucom evaulated Zoro.com's virtual signage position at $205,537 for the 2014-2015 season. The high game came against the Toronto Maple Leafs with a $29,522 evaulation.

starting lineup sponsor

Zoro sponsored the Chicago Blackhawks starting line-up for each home game for the 2015-2016 season. We provided graphics to be shown on the LED upper and lower scoreboard rings, lower and middle level 360° LED board messaging and logo on 4 sides of the main scoreboard.

Zoro's chicago blackhawks sweepstakes

Created a direct mail postcard to alert Chicagoland customers of a sweepstakes. As well as a desktop email and mobile email for information on the sweepstakes and an email to alert the customer that they had been entered. I also designed and coded a custom landing page that would link from the email to the Zoro.com page to enter into the sweepstakes.