Fall Auto Savings Event

The 2024 Q4 Auto Acquisition Fall Auto Savings Event Campaign aimed to enhance visibility and member engagement through a multi-channel marketing strategy. The project involved developing a comprehensive suite of deliverables, including digital banking ads, direct mail letters, email campaigns, in-branch materials, and social media content. The campaign focused on promoting auto loans with clear calls-to-action, emphasizing that credit reports with BCU can be utilized for multiple applications within a 30-day period. Additionally, the initiative involved strategic testing of different customer segments to maximize reach and effectiveness. The campaign launched on October 1st and aimed to drive booked loans through targeted messaging and engaging visuals.